MOTION BRANDING:
TV CHANNEL
NO SIGNAL (NS) is a motion identity project aimed to create a TV channel targeting young people aged 18-30. Inspired by the universal moment of frustration when a “NO SIGNAL” message interrupts a favorite show, the concept flips this glitch into a hook. In a world where attention is fragmented and ADHD is a common condition among youth, this visual disruption becomes the channel’s superpower. Instead of blending in, NS breaks the pattern to capture attention instantly.
The identity uses glitch aesthetics, unexpected cuts, and fast transitions to create a brand that feels urgent, raw, and impossible to ignore. A series of animated stings and idents plays with visual interference and digital noise, turning technical errors into iconic branding.
A Channel that Starts, Where the Signal Ends.
26 SEPT 2024 — 4 NOV 2024
